Dockers Free Pants

In an amusing way to advertise their latest apparel Dockers have launched a new campaign. For all those who have witnessed this Sunday’s entertaining Super Bowl the new Dockers ad would have been an unusual one but nevertheless it was catchy at the same time.

For all those who missed out on the 30-second ad, here’s the summary. The ad starts off with a group of juvenile pantless men merrily marching across a field and on the same time singing “I wear no pants” and taking pride in their pantlessness. The joyous adventure is interrupted by a message in a masculine voice which speaks out to the audience “Calling all men, it’s time to wear the pants” while displaying a model who is wearing a t-shirt and supporting a khaki.

The khaki has long been associated with the military uniforms all over the world, which itself represents a symbol of masculinity, pride and respect. This is the prime reason that khaki products and campaigns have been a hit and have been warmly received by both the masculine and feminine genders.

According to the VP of Dockers global marketing, the campaign is meant to relaunch their khaki line of products. “We’re sending out a humorous call to manhood” he says. And the selection of Super Bowl as the occasion of the launching of the campaign is pretty obvious as it being one of the ‘manliest’ of days of the sports calendar, as he terms it.

In addition to this they are also running a promotion on their website to win thousands of khaki pants and a free pair of khaki pants to the first 2010 people who register for the competition online. You can enter the competition here http://us.dockers.com/home/index.jsp .

Dockers: Wear the Pants 2010 Super Bowl Commercial

2010 Super Bowl Commercials | MySpace Video